ConverTastic^tm

Where are Your Conversions REALLY Coming From?

It's pretty easy to figure out where your web traffic is coming from, but which of those streams are actually producing the most conversions? If you are relying solely upon the conversion tracking in Google AdWords, or any other cookie-based system, then you will almost always be missing a lot of conversions.

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The Google AdWords cookie only lives for 30 days. So, if a customer clicked one of your ads 31 days ago, and just ordered something today, AdWords misses the conversion. How often does that happen? It depends upon what kind of business you have.

In the software business, people will often use an un-registered program for weeks, months, or even years before finally buying it. That's why we invented ConverTastic.

How it Works

No matter how long ago a customer found your website, or by what means, their arrival is somewhere in your server logs - usually with precious "referrer" information. So, what you do is load your server log into ConverTastic each day. Then, when you make a conversion, you get the IP address of the customer from your shopping-cart system and plug it into ConverTastic's powerfull search tool.

If the customer has had the same IP address for a while, ConverTastic can find their arrival in seconds. If the IP address has changed, you still have a good chance of locating the arrival with a series of searches.

Once you locate the customer's arrival, you will usually know how they found your site. You will either see the AdWords ad they clicked on, the site they linked from, or the page on your site that they found with a plain web search. You may discover that a high-traffic page on your site doesn't result in many conversions, or that a low-traffic page is actually very profitable, etc.

Free IP-Number Lookups

ConverTastic can be used completely free of charge for converting IP numbers in your server logs.

Disclaimer

ConverTastic is a research tool with the sole purpose of discovering how your customers find your website. It uses only the normal data logged by your web server. While the program could be used, in a laborious fashion, to profile vistors to your website, it is not intended or designed for that purpose. It has no automated profiling feature.

You should also remember that IP addresses may be legally classified as personal information. Policies are always changing in this area, but you should treat your customer's IP address as confidential just like their other personal infomation. Once you discover the log entries leading from a customer's purchase back to their arrival on your website, you should probably not store that trail with the customer's record in your company's customer database. Many people would consider that to be spying on them. Keep track of which advertising and site-links are generating your conversions, but don't keep track of what any one individual is doing.

If you are worried about people tracking you via your IP address, we have posted some tips to avoid IP-Address tracking.